Marketing Lab

"The reason most advertising (and artistic endeavors) are lousy is not that people set out to create crap. It’s that creating something good is really, really hard. And there are very few people who can do it.

The idea that we are all creative and that if we just free ourselves from the stultifying shackles of society we can unleash a torrent of creativity is juvenile nonsense. Creativity is rare and precious. Many seek it. Few have it."

— The Ad Contrarian