Marketing Lab

"There was something about those characters. These birds have no feet and can’t fly. And they’re really angry. We all started thinking about why they are so angry. For such simple characters, they made us think so much. There was some magic to it."

— Mikael Hed, co-founder of Rovio

1. brianbrown liked this
2. lauterthanbombs reblogged this from marketinglab
3. marketinglab posted this