Marketing Lab

  • March 4, 2011 10:02 am

    "In this new world, Apple no longer has to compete on specs and features, nor does it want to. There is no Mac vs. PC here — only ‘the future’ versus ‘the past.’ It won’t be a debate about displays, memory, wireless options — it will be a debate about the quality of the experience. Apple is not just eschewing the spec conversation in favor of a different conversation — it’s rendering those former conversations useless."

    Joshua Topolsky, Engadget