Marketing Lab

  • February 24, 2011 10:09 am

    "A lot of companies have tried to support designers by giving them “a seat at the table.” What this usually means in practice, however, is that a designer is sitting at the table well after the important product decisions that influence the design have been made. This is usually where complicated and muddy designs are born. Someone wants to do X, while control Y can afford compromise Z, and then it is all packaged up and given to a designer to implement. It’s hard for a designer to argue against the forces that are leading to that compromise because it’s already too late. This existing system, in my opinion, is fundamentally broken."

    Rebekah Cox, Quora Product Designer

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